Can Promotional Products Help You Promote Your Business at a Low Cost?
According to the 2020 ASI Impression Study, promotion products have impressive staying power. More than half of consumers report keeping some of the promotional products they’ve received for at least five years, and 40% of consumers have kept a promotional item for over a decade.
To get the most out of your marketing dollar, you want an advertising method that reaches your target audience, while increasing your brand awareness and providing a reasonable return on your investment right? Promotion products are a good option.
Branded Promotional Products vs Other Forms of Advertising
Promotional products have a lower cost-per-impression in the U.S. than prime-time television advertising, national magazine advertising, and newspaper ads. For example, 73% of consumers own promotional bags. 3,300 impressions of promotional bags generate throughout their lifetime. And they are kept an average of 11 months.
Make the Most of The Marketing Expense
Traditional ad likes television commercials are expensive to produce. It is only affordable for larger companies. Smaller companies need other effective ways for advertisers to reach consumers with an amount of marketing budget. Branded promotional products are much less expensive to produce and you can be getting a return on that investment for years to come.
Reach out to the target Audience
When you hand out branded promotional products you are targeting the exact consumer you want to reach – whether it be people who frequent your business or people who visit your tradeshow booth. According to the ASI study, nearly one-quarter of consumers reported that they purchased a promotional product in the last year. Promotional products are the most highly regarded form of advertising. Following this is the newspaper, radio, magazine, television, and internet. Utilizing branded promotional items delivers on value, return, and conversion, making this a cost-effective option to market your brand.
What Are the Benefits of Branded Promotional Products for Your Business?
Getting your marketing message directly into your customer’s hands is huge for your brand awareness and getting them to hold onto it for potentially several years is a major success.
Are you ready to see what customized branded promotional items can do for your brand? From pens to travel coffee mugs to custom reusable bags, we have a strong lineup of eco-friendly promotional products that can be completely customized to your exact specifications, allowing you to get your name out there in a cost-effective manner. Get in touch HERE and we can walk you through the process, put together a quote or answer any questions you may have.
